Advertising and selling : principles of appeal and response
A 1920 applied-psychology textbook on advertising and salesmanship by Columbia psychologist Harry L. Hollingworth, issued by D. Appleton in New York for advertising practitioners and students. The plates reproduce period trade and magazine advertisements in coarse halftone — machine-tool ads with product names radiating around a central photograph, framed display panels, and attention-test diagrams — useful for vintage ad layouts, radial label arrangements, and early-century commercial typography.
