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The application of commercial advertising methods to university extension

Orvis, Mary Burchard · 1919 · Washington, D.C. : Govt. Printing Office · 3 pictures

A 1919 U.S. Bureau of Education bulletin by Mary Burchard Orvis, printed by the Government Printing Office in Washington, advising university extension staff on borrowing commercial advertising technique. Illustrations reproduce sample circulars and trade-journal covers, a line cartoon of a mail carrier standing on a correspondence-course volume, the Interior Department bison seal, and halftones of packed lecture halls.

Advertising · Universities and colleges -- Public relations United States · University extension -- Public relations

Internet Archive · University of Toronto Libraries · Public Domain Mark 1.0