One hundred alphabets for the show card writer; a collection of the best alphabets used by the leading show card writers, with many examples of show cards and window signs for all occasions
A lettering manual issued by the Merchants Record Co. in Chicago in 1919 for show card writers and sign painters working in shop windows and stores. The plates give ruled alphabets and numerals, including italic roman capitals, engrossing script with long flourished ascenders, and heavy condensed figures, usable as ready-made display faces or as models for hand-drawn signage and price tickets.
