Poster advertising : being a talk on the subject of posting as an advertising medium, with helpful hints and sensible suggestions to poster advertisers, and with thirty-two pages of full color reproductions of posters used by national advertisers
A 1910 trade manual by George Henry Edward Hawkins, self-published in Chicago, explaining billboard posting to advertisers and salesmen, with thirty-two pages of color poster reproductions by national brands. The plates are flat-color lithographs of paint, clothing, shoe and beer advertisements, offering blocky display lettering, price lists, saturated backgrounds and cheerful figures in period dress, useful for palettes and layout.
