American specimen book of type styles : complete catalogue of printing machinery and printing supplies, 1912 (1912)
American Type Founders Company · Jersey City, N.J. : American Type Founders Company · leaf 419
o»j»»»[S««CCCCCC- Delia Rc.l>l.ia I-:..r.l,i-s Delia H..l.l,i Fr.Mih fast S<iu NEW TYPE DESIGNS THEIK BUSINESS VALUE TO THE PROGRESSIVE PRINTERS EN realize that a successful business isthe outcome of foresight, ingenuity andscientific business methods. Whereveryou find a great business… … splendid business methods. Ask any printer what isthe basic reason for the great success of this companyand his answer will be new and original type faces THE PRINTER FOUND THAT THE CUSTOMERS EYEWAS CAUGHT BY THE NEW FACE; AND THAT THEPLEASING NOVELTY BROUGHT HIM MORE BUSINESS AMEKICAN TYPE…
American Type Founders Company · Printing · Typography · Printing machinery and supplies
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