American specimen book of type styles : complete catalogue of printing machinery and printing supplies, 1912 (1912)
American Type Founders Company · Jersey City, N.J. : American Type Founders Company · leaf 464
graphy involves first of all what might be called the advertisinginstinct. Just the ordinary typesetting is not typography in the sensehere intended. A knowledge of advertising requirements is essential. A staff ofliigh-priced competent compositors is also essential. For years we have made aleading… … n[ ]n An tii.i. V. V.r><alil. Iriitnil 453 Liniwy French Oldsfyle Italic No. 532 16 A $1 35 32 a $1 50 $2 85 EXQUISITE MODERN SELECTIONS Beautiful Types Always Reinaining PopularGeneral Printing Establishments Used ItalicsGraceful Letter for Neater Practical DisplaySold by American Type…
American Type Founders Company · Printing · Typography · Printing machinery and supplies
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