San Francisco : Architect and Engineer, Inc · leaf 213
ant bearing upon the sale of goods. Not so long ago he had small thoughtfor anything but a room of boxlike pro-portions, with rows of shelves or cupboards words, it was found that there is a subtleselling force in beauty. Today, the automobile is sold in a sales-room worthy of the name of salon;… … WAVERLY STREET SHOP BUILDING, PALO ALTOBilge N. Clark, Architect along the side walls and a display windowenclosed, perhaps, by paneled wood. Therewere no skylights and only a meagreamount of interior illumination. Then came the modern demand forbeauty, atmosphere, style. The merchantdiscovered…
Architecture · Building
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