San Francisco : Architect and Engineer, Inc · leaf 214
nge in store planning and arrangement.Present-day selling requirements haveforced goods from the inner recesses ofclosets and cupboards onto exposed shelves means of attracting customers from amongthose who pass his store; it is in fact, hisadvertisement, and as such requires morethan ordinary… … UNIVERSITY AVENUE SHOPS, PALO ALTOBilge N. Clark, Architect and counters. Display is now a keynoteof successful merchandising; it demands anopen type of room interior, together withan abundance of flat surfaces, tables orcounters, for the storage of goods wherethey can be seen—and handled—by…
Architecture · Building
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