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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 104

An illustration from The art appeal in display advertising, 1921, leaf 104
ly, in literal form, to every condition, circumstance,and problem, and have found it diSicuIt to do so. Finally,they have tired and thrown the idea into the discard. Balance is that principle by which attractions areequalized and through which rest and repose are obtained.It is simple to see that… … A SITTING-ROOM LIBRARY IN WHICH THE AIM WAS SUCH AN ARRANGE-MENT OF THE LARGEST NUMBER OF USEFUL AND DECORATIVEOBJECTS AS WOULD, BY THEIR ADHERENCE TO THE PRINCIPLES OFARRANGEMENT, APPEAL THROUGH THEIR UNITY, THEIR STRUCTURALORDER, THEIR BALANCED PLACEMENT, AND THEIR FUNCTIONALFITNESS, SATISFYING…

Advertising · Art

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