Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 116
ectangular surfaces. Practicallyall advertising space is limited to these forms and there-fore by its very structural limitations suggests the neces-sity for a strong predominance of straight-line edgeswithin the space, in order that there may be harmonybetween the structural edges and the…
Advertising · Art
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