Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 128
elation of one object to another in size is calledScale, and it is as important economically and artisticallyin advertising display as it is in architecture and in othermanifestations which have been described here. The most flagrant violation of a well-considered scaleis no doubt found in the… … 1. DIVISION OF BLANK SPACE INTO TWO EQUAL AREAS: MECHANICAL AND M(ONOUS. 2. DIVISION OF SPACE INTO TWO AREAS SO UNLIKE EACH OTHER AS TO SEEM TO BE.UNCOMPARABLE, UNINTERESTING, AND UNRELATED. 3. DIVISION OF SPACE INTO TWO AREAS, ONE OF WHICH IS BETWEEN ONE HALFAND TWO THIRDS THE AREA OF THE OTHER;…
Advertising · Art
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