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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 160

An illustration from The art appeal in display advertising, 1921, leaf 160
t would feel a physical reliefas the blue neutralized the orange of the atmosphere andof the dull, oppressive haze which well-nigh suffocates.Hence the wisdom of nature in the color of the skies,foliage, and waters in places where heat is intense thegreater part of the year. This natural reaction…

Advertising · Art

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