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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 182

An illustration from The art appeal in display advertising, 1921, leaf 182
BEING ABLE TO VISUALIZE THE QUALITIES OF INTELLECTUAL PURE-FORM PROPORTION, THEIR APPEAL TO ONEs APPRECIATION OFSIMPLICITY, DIGNITY, RESTRAINT, REPOSE, STRENGTH, AND FINAL-ITY IS NO LESS STRONG IN THE PARTHENON THAN IN THE GREEKHUMAN FIGURE. A PIECE OF DISPLAY MAY ALSO BE MADE TO APPEALTO THESE… … SPIRITUAL ECSTASY, A HIGHLY WROUGHT IMAGINATION, IMPELLEDBY THE MENTAL URGE FOR EXPRESSION, EXTERNALIZED THE GOTHICSTRUCTURE AND ITS ORNAMENT, MUCH OF WHICH TOOK ON A DEFI-NITE SYMBOLIC CHARACTER. CIRCLE^NEVER-ENDING GOODNESS OF GOD; TREFOIL THE BENEDICTION; QUATREFOIL THE FOUR APOSTLES, ETC.…

Advertising · Art

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