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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 192

An illustration from The art appeal in display advertising, 1921, leaf 192
EVIDENTLY SIMPLICITY, PHYSICAL HEALTH, AND ATTRACTIVE APPEALTO RESPECT, ADMIRATION AND HUMAN AFFECTION ARE PERFECTLYILLUSTRATED HERE. … CONCEIVE THE QUALITIES* OF MIND THAT LEAD TO VISUALIZINGSPIRITUAL HOLINESS IN THE MADONNA, FIRST IN TERMS OF NAIVECOQUETRY, AND THEN IN MODISH ATTIRE. THE PSYCHOLOGY OF PERIOD ART straint. It is because of these qualities that things aresaid to have a classic feeling or atmosphere. The…

Advertising · Art

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