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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 210

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tis, exactly what form of humanism was to be lived, andtherefore expressed. As long as absolute monarchic ruledictated social life and its expression, it was compara-tively simple to evolve a period style, for in the days ofLouis XIV the court was more anxious to follow him thansociety now is to… … THE QUALITIES OF SIMPLICITY, PERFECT PHYSICAL FORM, PROPOR-TION, POISE, AND RESTRAINT MAKE THEIR APPEAL HERE, NOT ONLYIN THE FEMALE FIGURES, BUT IN THE MOLDING ORNAMENT USEDABOVE AND BELOW THEM.

Advertising · Art

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