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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 232

An illustration from The art appeal in display advertising, 1921, leaf 232
todespise the established style and to ape the classic.This last is enough of itself to direct the trend of publicexpression be it toward ever so radical a change. Thus it was that the period called Louis XVI, which inreality should be named the New Classic style, wasdeveloped. Structure became not… … UNITY OF ARCHITECTURAL QUALITIES WITH THE SAMEQUALITIES IN CLOTHES AND ENSEMBLE HERE GIVES AREAL LOUIS XV FEELING. THE APPEAL IS FELT RATHERTHAN COMPREHENDED.

Advertising · Art

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