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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 236

An illustration from The art appeal in display advertising, 1921, leaf 236
CHAIRS, NO LESS THAN HOUSES, CLOTHES, OR AD\^RTISINGDISPLAY, HAVE PERSONALITIES THROUGH WHICH THEYAPPEAL FOR INTEREST, SYMPATHY, AND SUPPORT. ACHIPPENDALE DESIGN, EXPRESSING THE IDEA AT ITS BEST. … THE SAME IDEA AS THAT EXPRESSED IN THE LAST ILITRATION; an appeal made by USING SOMEBODY ELSEsLEGS INSTEAD OF ITS OWN. QLT:ER, AND CALCULATEDTO EXCITE MIRTH OR PITY, NOT A DESIRE TO POSSESS. HISTORIC PERIODS ANALYZED AND APPLIED The third important fact is the acceptance of motifsfrom the countries…

Advertising · Art

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