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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 244

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qualities of classicism were adopted and adaptedto express the general state of mind. By becoming some-what acquainted with Colonial things then, one is able toanalyze them for their qualities and to express them insuitable symbols, to create the same spirit in the minds ofthose who form the… … THE ESSENTIAL QUALITY APPEAL OF THE EMPIRE PERIOD STYLE ISNOT LOST, ALTHOUGH THE PERSONAL INTERPRETATION OF PAULINEBONAPARTE ADDS THE CHARM WHICH PERSONALITY ALWAYS GIVESTO AN ART EXPRESSION. HISTORIC PERIODS ANALYZED AND APPLIED relations between the ideals of the epoch and its expres-sion, the…

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