Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 260
of its kind, and such ones as are most desirableassets. These are the elements to be arranged in apicture message, in sequence of their importance and insuch manner that they will deliver the goods, the ad-vertiser remembering that one hasnt to tell all he knowsat once. It is a general fault, this… … ^^«HA A CLEVER METHOD OF CENTRALIZING ATTENTIONTHROUGH ELIMINATION AND SUBORDINATION. Jv\c^LPIN3
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