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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 272

An illustration from The art appeal in display advertising, 1921, leaf 272
or the character of the chauffeur. It is plain that pictures that suggest through realisticexpression of important facts only contribute to thequality of clearness by eliminating non-essentials; tosubtlety by leaving something to the imagination; toforcefulness by concentrating on important things;… … tjlROM elbow-hem to double finger^JL^ tip, every silken inch of even t}ie long-est Van Raalte Gloves radiates a message ofstyle perfection with cleverness of cut. And,of course, theyre made of dependable, dur-able fabrics, double-tipped for double wear. \^\N RAALTE OF TWO IDEAS—GLOVES AND…

Advertising · Art

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