Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 302
Every man knows that asilk thread has muchgreater strength than anyother similar strand. Andthat is the reason why wemake Phoenix hosiery ofthe finest silk. The sameeconomy which gives tothe Phoenix product longmileage at low cost hasalso given it conspicuousleadersliip in world sales. Ask far So.… … ELIMINATE THE DECORATIONS, WHICH SUGGEST NOTHINGMORE THAN SIXTEENTH-CENTURY WOODCARVING AND NOTH-ING LESS THAN EITHER HOSIERY OR SILK, AND THE ADVER-TISEMENT MAY BE CONVINCING. TYPE FACES, TEXTURE, AND BORDERS means covered by these generalizations as to feeling, sug-gestion, and association. There…
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