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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 306

An illustration from The art appeal in display advertising, 1921, leaf 306
ence are out of all manner ofproportion to any possible need for special emphasis onany particular idea. This is like so many other things in real life—overdoingone thing necessitates overdoing the next and associatedones—and so on until there is no possible way in whichto overdo the last one… … IF THE USE OF THIS BORDER IS TO ATTRACT ATTENTION, IT ISSUCCESSFUL. IF ITS USE IMPLIES THE HOPE THAT IT SUGGESTSWHAT IT INCLOSES OR THAT IT STIMULATES TO INVESTIGATE, IT ISDOUBTFUL.

Advertising · Art

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