Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 330
ht texture in clothes, in housefurnishings, and inother familiar matters is not new, but an application ofthis principle to matters entirely within the advertisingfield is less general. Most of the qualities selected from any sort of com-modity for particular exploitation bear a definite relationto… … i t i A RATHER DECORATIVE CONVENTIONALIZED BORDER HARMONIOUSIN FEELING WITH THE CHARACTER AND TREATMENT OF THE ILLUS-TRATION,
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