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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 60

An illustration from The art appeal in display advertising, 1921, leaf 60
Separate Skirts$10.00 Imported materiaL-i iaplaiu and checked \c[ours,also Tricotine and Cash-raerryne. Smart, simplemodels, suitable for schoolwear. Waistbands up to Lord&Taylor 38th Street FIFTH AVENUE- •Wtli Street NEWSPAPER ADVERTISING WHERE THE APPEAL IS MADE SANE ANDUNDERSTANDABLE THROUGH… … A CONVINCING AND SATISFYING PIECE OF DISPLAY. ITS THRILLINGDRAMATIC QUALITY MAKES DIRECT APPEAL TO THE IMAGINATION,WHICH IS MORE POTENT THAN A DUMB SUBMISSION TO FACTS. DISPLAY, ART, AND ADVERTISING lively high standard of this quahty are more practical, aswell as more beautiful, because of it. Art…

Advertising · Art

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