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The art appeal in display advertising (1921)

Parsons, Frank Alvah, 1868-1930 · New York ; London : Harper & brothers · leaf 76

An illustration from The art appeal in display advertising, 1921, leaf 76
ed, in a clearer, more subtle, more dramatic, and per-haps more forceful manner than words can, and are,therefore, more interesting in their appeal. The publisherknows enough, too, to understand that the public visual-izes badly, and that pictorial language is of the greatesthelp in getting a… … PORTION OF A SHOP WINDOW IN WHICH AMOUNT AND CHARACTEROF GOODS ARE SEEN IN RELATION TO THE BACKGROUND AND TOEACH OTHER. COVER THE UPPER SIGN AND JUDGE THE EFFECTIVE-NESS OF EVEN FURTHER ELIMINATION.

Advertising · Art

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