The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles (1922)
Strong, Charles J. (Charles Jay), 1865-, Strong, Lawrence J., joint author · Chicago, Frederick J. Drake & company · leaf 106
success is the handling of the brush and color. If thecolor is too thin, it will extend beneath and beyond the edges of the letters.This will also be the case if the color is applied too liberally. When thestencil is removed, the blank spaces caused b.y the ties may be touched up byhand. Stencils… … Pig. 71 Cut-Outs.—Another method that may be used to facilitate the viork ofthe card writer, when several cards alike are desired, is somewhat similar tothe stencil plan. This method, however, is only used to mark out the guidelines quickly. For this purpo.se a pattern, called a cut-out, is used.…
Advertising cards · Lettering
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