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The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles (1922)

Strong, Charles J. (Charles Jay), 1865-, Strong, Lawrence J., joint author · Chicago, Frederick J. Drake & company · leaf 107

An illustration from The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles, 1922, leaf 107
uperfluous amount of scroll work. Be very conservative in the matter offancy lettering. Study the examples herewith and you will observe that thefancy letters are used almost exclusively in the small or unimportant lines.Fancy combinations of letters are not the most telling by any means,… … Fig. 72 Again, the surroundings should always be considered. Suppose, as anexample, that you are requested to make a card to be used in connection witha display of artists materials or millinery. The lettering should, in anycase, be very legible, but you could carry the ornamental work almost…

Advertising cards · Lettering

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