The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 105
se the.v are foolish or are adver-tising something; but it is common-sense right from Cer-vantes to do when in Rome as the Romans do (meaningthat jirinted work which both attracts and repels by itsgaudy, unconventional appearance is not nearly so goodor desirable as the more conventional printed… … KNIGHTS AND THEIRMAIDS OF CAMELOT SOME MYTHICAL RELATIONS CONCERNING APREPOSTEROUS EPISODE IN THE LIFE OF LADYLANCELOT WHILE SOJOURNING AT CAMELOT KING ARTHURS COURT
Printing · Graphic design (Typography) · Advertising layout and typography
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