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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 111

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 111
he style of this heading that there are fewcustomers who would concede any merit to such an ar-rangement, and it should be used sparingly. Unconven-lional treatment, even tho good along the lines of thestyle chosen, is not always appreciated. THE BOOKBVILDERS SHOP26 EAST 13th STREETTelephone 2829… … EPICUREAN SOCIETY EXAMPLE 58 In wkicli tlie ornament, borderand tbe type-^ace are in proportion PROPORTION, BALANCE AND SPACING SYMMETRY is necessary to beauty. This law of esthet-ics is as applicable to typography as to sculpture andarchitecture. Proportion and balance—the things thatmake for…

Printing · Graphic design (Typography) · Advertising layout and typography

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