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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 113

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 113
4). Because the extent of vertical lines isgreater than that of horizontal ones in a condensed type-face, such a face is proper for a long and narrow page(Example 53). The proportion of page shown by Ex-ample 55 is aboutthat met with mostfrequently in print ■ing production.Here the verticallines… … PROPORTION, BALANCE AND SPACING 55

Printing · Graphic design (Typography) · Advertising layout and typography

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