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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 122

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 122
o :o: EXAMPLE 125 Illustrating tte significance of ornamentation, as applied to a book-let. Design by tte MattLews-Nortkrup Works, Buffalo, N. Y. … ORNAMENTATION The OFFER a child the choice of two toys, alike exceptinjr thatone has a flower painted upon it, and he will doubtlesslyselect the ornamented one; proving that the human racehas a natural liking for ornamentation. When the old-time trader visited savage countries, he took with…

Printing · Graphic design (Typography) · Advertising layout and typography

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