The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 129
uisQuinze). In thatperiod, shells andleaves conventionalized into graceful, golden curveswere blended with a profusion of roses and other flowers.Straight lines were avoided, and furniture and architec-ture took on curves even to the extent of c-ausing struc-tural weakness. Because a majority of… … EXAMPLE 117Ivy-leaf ornamenta.tion, andspaces filled in by decoration.From an old manuscript hook seldom successful in typography. The pen-and-ink borderdesign (Example 98) is a clever adaptation of the LouisXV. rococo style. There is not an absolutely straightvertical or horizontal line in the…
Printing · Graphic design (Typography) · Advertising layout and typography
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