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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 14

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 14
ROPRIATENESS 41 TONE AND CONTRAST 47 PROPORTION, BALANCE AND SPACING 53 ORNAMENTATION 59 THE TYPOGRAPHY OF BOOKS 67 BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS 75 CATALOGS 83 PROGRAMS 91 ANNOUNCEMENTS 99 TICKETS 107 LETTERHEADS AND ENVELOPS Ill BILLHEADS AND STATEMENTS 119 PACKAGE LABELS 123 BUSINESS… … AUTHORS PREFACE IN the preface to the first edition of The Art and Prac-tice of Typograpliy, the author stated that he did notanticipate again having tlie pleasure of producing a bookas elaborate as tliis one, but the favor witli wliich tlievolume was received made anotlier edition advisable, andin…

Printing · Graphic design (Typography) · Advertising layout and typography

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