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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 148

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 148
ist,andhe can best servehimself and his cus-tomers on such occa-sions by providingpure typographicaleffects. This is diffi-cult. The printermust have studiedgood typography—hemust knowtypog-raphy not only as aworker at the tradebut as a student ofthe art. He must bethoroly acquaintedwith… … EXAMPLE 160A latel pasted on a brilliant cover stock isstriking. Designed by Thomas MaitlandCleland for the Oswald Press, New York 78 THE ART AND PRACTICE OF TYPOGRAPHY

Printing · Graphic design (Typography) · Advertising layout and typography

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