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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 156

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 156
or-derly plans for displaying theirwares—when the average store-room and window looked like acuriosity shop. Those were thedays when the catalog was a het-erogeneous collection of wood-cuts and type-faces, packed onthe pages to the very edge ofthe paper. Now many show windows andsalesrooms are… … EXAMPLE 177Architectural title treatment by Will Dwiggins.The lettering contains typographical suggestions 81 These facts make it essential that goods be displayed in-vitingly and in good taste. An article well displayed re-quires few words to sell it. Place a girl of plain features, but handsomely…

Printing · Graphic design (Typography) · Advertising layout and typography

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