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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 168

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 168
ro-gram used at the laying of the corner-stone of a new-church building. It would have been possible to get allthe type matter on one page, but crowding into smallspace is often done at the sacrifice of beautv, and thisprogram profits by the liberal margins. The rule lines atthe head were used to… … EXAMPLE 207Page from a booklet program.By C. R. Beran, Denver, Colo- The dance program is a far step from the church pro-gram. The contrast between the subdued and reverentatmosphere of the house of worship and the gayety andfrivolity of the brilliantly lighted ball-room emphasizesthe necessity of…

Printing · Graphic design (Typography) · Advertising layout and typography

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