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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 215

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 215
EXAMPLE 334Freedom of treatment that is distinctive … EXAMPLE 335Label used for a special list work of real quality, assuming that specialequipment is needed. The truth is that manyare not able to produce good printing becausetlieir type equipment and decorative materialliave not been well selected. The fact that thereis a lack of suitable type-faces…

Printing · Graphic design (Typography) · Advertising layout and typography

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