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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 245

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 245
graphy should be builton art principles. The border, trademark and name of thearticle advertised blend in tone, while the remaining typematter shows a pleasing gray. Inserting the trademark inthe space left by the shorter words of the heading makesthe eff ect unusual. Example 391.—This is one of a… … CLOSED CARS T^e cost of a Locomobile £losedQar is soon forgotten in the pleasureof oyvning a ))ehicle so distinguishedin appearance^ in comfort^ and inengineering. The car is complete in elpery de-tail. From S5600. to S6800. THE LOCOMOBILE COMPANY OF AMERICAWest Sixty-first Street, next to…

Printing · Graphic design (Typography) · Advertising layout and typography

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