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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 247

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 247
adddignity and interest to yourown household equipment /O jLLwork of taste mustbearapricempmpor-tion to the skill, time, expenseand risk attending their inven-tion and manufacture. (Thosethings called dear are, whenjustly estimated, the cheapest.Q1)cy art attended with muchless profit to the artist… … Ols/i the man wfjo owns onePACKARD MOTOR CAR COMPANY DETROIT EXAMPLE 398The blank space emphasizes the illustration ExAMjLE .!!»7-—Tins advertisemfiit lias been reducedconsiderably, as it originall} occupied a large magazinejiage. For effectiveness the typograj)hic treatment was de-pended on. and,…

Printing · Graphic design (Typography) · Advertising layout and typography

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