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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 274

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 274
a half-interest in it for asong. CAll great business men are plungers.CBig institutions are big because they dothings on a big scale, rather than that they dobig things on a big scale because the institutionis big. CThe reasons Americans.are distinctively abusiness people is that they are by nature… … EXAMPLE 454A good specimen of house-organ cover not different from tliat of otlier kinds. The appearance ofa publication is maintained and the matter is merelyadapted to the dimensions of the blotter. House-organs are sometimes successful when laid outin newspaper style for four pages about 9x12…

Printing · Graphic design (Typography) · Advertising layout and typography

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