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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 292

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 292
stes. Many of our school children are being broughtup on them, and in lighter form (Example 489) they arebeing fed to millions of Americans thru the homely typog-raphy of most newspapers. This double influence worksfor a lowering of typographic taste among printers andbuyers of printing that for… … EXAMPLE 491 (A) Optical changes caused by adding Vs at end of St rokes. (B) Appearance of vertical stroke altered by addingsmall horizontal strokes, or serifs, and by joining bothwith curved line. (C) Cross strokes or serifs added to E recent types that bear the name. Tliere may be seen inExample…

Printing · Graphic design (Typography) · Advertising layout and typography

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