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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 316

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 316
this purpose. The type used in an imprint should har-monize and blend with the typography of the work onwhich it is used. An imprint in old-style type would notblend with a page set in modern type. It was the customat one time to electrotype imprint lines so that they eouldbe easily liandled, but… … Holiday Greetings furnish opportunity for expression of the artof printing. The more than one hundred specimens reproduced inminiature in this section (received by the editors of The AmericanPrinter from friends) contain many suggestions of typographic interest

Printing · Graphic design (Typography) · Advertising layout and typography

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