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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 91

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 91
llustration and thestock acting as a background. The prevailing shade in acolor illustration should be matched by the backgroundor by a surrounding border, or by both. When laying out advertisements or other display pagesthe size of the type-face should be written in the margin(Example 14).… … I OLD ART COMPANY ^4 PUBLISHERS N EXAMPLE 20An arcLitectural sutjeet appropriately treated HARMONY AND APPROPRIATENESS IN music tliere is that which the Germans call Leit-motif— the guidinjy theme in the construction or inter-pretation of musical comi)ositions. The Leit-motiffinds a parallel in the…

Printing · Graphic design (Typography) · Advertising layout and typography

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