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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934 · New York : Oswald Pub. Co. · leaf 99

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 99
xtended mucli further than is allowed bythese limits. Pages could be filled with descriptions ofinstances in which the compositor had erred in treatingtypography and ornamentation inharmoniously or withan imimaginative appropriateness. The use of angelicornaments on Y. M. C. A. printing, where… … on bantjuet programs—theseare a few of the things thatmight be mentioned. High-class catalogs havebeen marred by the use ofstock decorative initialswhich were at variance withthe other decoration. In or-der to save a few cents bothprinter and customer are in-clined to use stock decora-tion that…

Printing · Graphic design (Typography) · Advertising layout and typography

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