The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)
Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 112
of the lower group. That of theupper group is a distinctively English roman, with serifs,and is set in lower-case, while that of the lower groupis a plain black modern letter, without serifs, and is setin capitals. The main display should never be lighter intone than the less important type matter.… … ••**••••••*•••• •* * * DECORATIVE * • MATERIALS • • * * * • yl^llitk • * J^llly^!)^ • • 1™P • * * * ^^^^M£_ • * to^^ff * * BUNTING * • WREATHS * * FLAGS • • ^c. * • • * * * • • * • JOHN WRIGHTS SONS * ** * •••••••••••••*• EXAMPLE 27-a Treatrnent appropriate for a church program, in style based upon…
Printing · Graphic design (Typography) · Advertising layout and typography
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