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The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 115

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 115
n forming a pic-ture. The better the typographer, the more restraint willhe exercise in ornamenting or coloring a piece of print-ing. This quality of restraint is especially useful in decid-ing what is and what is not appropriate; in decorating apage of type, a small leaf ornament is sometimes to… … KING ARTHURS COURT EXAMPLE 44 A study in uniTortn tone ty Jolin Jepsoc TONE AND CONTRAST THIS chapter is a story of the alpha and omega of color—white and black. Since the creation of the world,when light first illumined the darkness, these two col-ors (if I may call them colors) have been…

Printing · Graphic design (Typography) · Advertising layout and typography

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