The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 119

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 119 — ing and recognizes its fitness to live, henceits right to live. Iraniortality is more thancontinuous existence, an everlasting con-tinuation of our present life. Immortalityis endless existence plus a great moralpurpose, which contains a true and rationaltheodicy. From the first dawning of life,we… … strong and clear that reading may be made easy. Theartist-printer lessens the contrast between print andpaper by printing with gray ink on gray stock, brownink on light brown stock, and so forth. The utilityprinter gets the maximum of contrast by printing withblack ink on white stock. As printing…

Printing · Graphic design (Typography) · Advertising layout and typography

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