The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 143

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 143 — the frivolousrococo style of theperiod known asLouis XV. (or LouisQuinze). In thatperiod, shells andleaves conventionalized into graceful, golden curveswere blended with a profusion of roses and other flow-ers. Straight lines were avoided, and furniture andarchitecture took on curves even to the… … EXAMPLE 117 EXAMPLE 118 rnamentation, and blank spaces filled FiUin blank spaces with ornamentation. by decoration. From an old don ; on manuscript books. Page by Gov manuscript book ment Printshop. Berlin, Germany cessful. The pen-and-ink border design (Example 98) isa clever adaptation of the…

Printing · Graphic design (Typography) · Advertising layout and typography

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