The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 162

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 162 — sof automobiles, musical instruments, cameras, and toolsand implements of many kinds. If one wishes intelli-gently to purchase a piano or other expensive article heobtains a booklet on the subject, and whether he buysor not depends largely upon the impression obtainedfrom the booklet; if it is well… … EXAMPLE 150 and photographWinchell, New York 76 THE ART AND PRACTICE OF TYPOGRAPHY ^-m. /^ T ^^Ij^IfIII M r ^itK.ii_^ ^ Quality is not simply i^*ly3^a case of money; the ^ V rV^^I sEH printer who is equipped for poor work, or the mediocre, cannot at any price /(^^^P produce anything better than he…

Printing · Graphic design (Typography) · Advertising layout and typography

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