The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement (1917)

Gress, Edmund G. (Edmund Geiger), 1872-1934, Rogers, Bruce, 1870-1957, former owner, Frederic W. Goudy Collection (Library of Congress) DLC, Pforzheimer Bruce Rogers Collection (Library of Congress) DLC · New York : Oswald Pub. Co. · leaf 164

An illustration from The art & practice of typography : a manual of American printing, including a brief history up to the twentieth century, with reproductions of the work of early masters of the craft, and a practical discussion and an extensive demonstration of the modern use of type-faces and methods of arrangement, 1917, leaf 164 — Theplumbing and fixtures are the best and no expense hasbeen spared to make this hotel the finest of its kind. EXAMPLE 152mbination of photograph, band-lettering and typeBy Morrill Press. Fulton, N. Y. BOOKLETS Tl flie opposite page, is aodel hotel. Opening offintended for flie use of THE cafe.… … EXAMPLE 153 New York printing. A competing house, imitating thePierce style, embossed the gold letters,thereby departing from the chief motive ofa style which calls for flat effects. In Fierce booklets illustration and decora-tion predominate over typography, but allthree as a rule blend…

Printing · Graphic design (Typography) · Advertising layout and typography

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